Tulr — No-Code Platform

Tulr.io was a no-code platform that let teams combine videos, tables, forms, and calendars — then layer automation on top to build internal apps without writing code. Positioned as a one-shot replacement for Airtable, Typeform, Calendly, and Loom, it shipped in the early no-code wave — before LLMs made "describe your app" the default onboarding pattern.

I joined as UX designer at AuthMe Id Services, working with founder Shardul Lavekar and a team of seven developers to design the mobile and web builder, a 700+ component library, brand system, and Product Hunt launch.

Tulr had to feel approachable to non-technical makers while encoding four distinct product metaphors — spreadsheet, form, scheduler, and async video — inside one composable builder. Every screen needed to teach the mental model fast: pick a primitive, wire automation, ship an app. There was no AI copilot to fall back on; clarity of layout, copy, and component hierarchy had to do the heavy lifting.

I owned end-to-end product design across Tulr's builder surfaces — from empty states and onboarding through complex automation flows — plus brand, motion, social assets, and the Product Hunt launch.

• Mobile and web product design for the no-code builder
• 700+ custom component library with a shared base design system
• Applicant tracking, email marketing, and video pitch templates
• Branding, UI animation, social media, and Product Hunt launch
• Collaboration with a team of 7 developers

• Primitive-first navigation — videos, tables, forms, and calendars as first-class building blocks instead of buried settings
• Component library at scale — 700+ variants so engineering could ship fast without one-off UI drift
• Pre-LLM onboarding — progressive disclosure and template galleries instead of prompt-based setup

Tulr launched on Product Hunt in April 2022 with a clear consolidation story — one workspace for the tools teams were already duct-taping together. The product demonstrated that thoughtful no-code UX could stand on its own in a pre-LLM world, before chat-native builders rewrote how makers expect to start.